Raster (Bitmap) Vs. Vector

The two main types of image files that designers need to account for are Raster (Bitmap) and Vector files. However, each type of file has certain strengths and weaknesses, and …

On The Importance of Branding Guides

One guide to rule them all, One guide to find them; One guide to bring them all and in their marketing bind them. Maintaining text dialogue consistency and visual coherency …

What Is Bleed & Why It Matters

Let’s start out by talking about the physical printing process of any size document. When a document is printed, it is extremely difficult for the machine to line up that …