3 Reasons To Use Time Lapse in Your Next Corporate Video

By Ron Bosse

Here are 3 reasons to use time lapse in your next corporate video:

1. It's Visually Powerful

As humans, we don’t typically notice the slight shifts in movement that happen over long periods of time. Often times a time lapse can be extremely dramatic by showing us things we could never witness with our own eyes such as the opening of a flower bud, the building of a skyscraper, or the change in seasons. Being able to see something evolve over time that you would otherwise not be able to see with the naked eye is the true power of time lapse.

2. It Captures The Process

Regardless of what type of industry you’re in, most businesses have a process they undergo to create and/or deliver their goods and services. Sometimes these processes unfold over the course of many hours, days, weeks or months. Whether you’re an event production company that sets up staging and lighting for concerts, a construction firm that builds condominiums, or a pharmaceuticals company that develops new drugs, using time lapse in your video is a great way to your customers the unique processes and methods that your business has to offer.

3. It Adds Variety To Your Footage

There’s nothing more visually unappealing than video footage shot with the same approach. When used in conjunction with other camera techniques like slow motion, zooms, pans & tilts, time lapse can greatly enhance the overall look of your next corporate marketing video by adding additional variety and interest.




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